Tag Archives: marketing

Getting the Message Right

Advocacy for school libraries and for teacher-librarians is a tricky business. Clearly we have powerful ideas and evidence to share. In an atmosphere of seemingly perpetual crisis, however, advocacy often tends to focus on pointing out what is wrong rather … Continue reading

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From Advocacy to Action

(Originally posted November 7, 2010 on Blogger) I’m tired of advocacy. Or at least what advocating for the school library program used to be. We are all very passionate about the role of the school library. I think we need … Continue reading

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